white

Author: Bianca KILLMANN Posted in Colour Psychology

Colour Psychology for the Color white.

 

 

 

“I am not fond of white”, Verner Panton wrote in his book Lidt om Farver / Notes on Colour. White is no colour, but rather the absence of colour. It is associated with innocence and cleanness. The effect of the colour turns in the opposite, if it is used too much. Pure white formed rooms quickly appear – in spite of different materials and furniture – lifeless and infertile. And he added: “The world would be a more beautiful place without it. There should be a tax on white paint.”